CONTENT STRATEGY FOR SCALING STARTUPS

(A second set of eyes, sanity checks, and proofreading for CMOs)

 
 

My first memory? Asking my mom to read me one more content before bed — so it’s no surprise I grew up to be a content strategist.

Today, I help early-stage startups build content strategies that enable lean teams to move quickly, make smart decisions, and build a beloved brand along the way.

I’ve led cross-functional teams of marketers, product managers, designers, and SMEs to scale content strategies that resonate, delivers results, and respects the customer’s time.

Because when it’s done right and it’s done from the beginning, a thoughtful content strategy turns into a cohesive customer journey that builds trust, credibility, and maybe — just maybe — results in an onboarding email your customers actually wants to read.

 

SERVICES

I build and scale the infrastructure that your startup team needs to move quickly, make decisions fast, and build a trusted brand. This can include:

Strategic Messaging & Content Systems
High-level messaging frameworks and monthly content tentpoles that guide cohesive storytelling across all touchpoints and platforms, inclusive of web, email, organic social, paid media, Google Business, and more.

Channel Distribution Strategy
Distribution strategy across paid media, email, social, press, web, clinical channels, and customer service channels.

Content Infrastructure Development
Style guides, publishing schedules, playbooks, onboarding docs, and freelancer recommendations.

In addition:

  • Competitive reports

  • Startup infrastructure support

  • Internal communications strategy

  • Internal brand representive with internal and external stakeholders

  • Ad-hoc editing and copy review

 

LET’s Get in Touch

Tell me what you're building. And I’ll tell you how I can help.

 

 A few of my (very happy) clients: